3 Rhetorical Devices to Make Your Writing More Persuasive.

Captivate, convince and convert your readers with ease.

Photo by MK Hamilton on Unsplash

When you hear the word rhetoric used in a conversation, it’s usually a condemnation of the person using it.

“The president’s rhetoric is harmful and manipulative and hurtful and false!”

And so forth.

But rhetorical devices can be used to ethically persuade people just as easily as they can be used to manipulate and deceive.

How you use them is entirely up to you.

With a neverending election cycle and a polarizing culture war being rammed down your throat 24/7, spotting their use in content that elicits an emotional reaction can be a fun game.

Using them in your writing can also be an effective way to gain readers, gain trust, and gain customers.

Here are three powerful rhetorical devices that will make your content more persuasive.

Alliteration

Most people are familiar with alliteration because it’s commonly taught in middle school.

In case you need a refresher, alliteration is the repetition of initial consonant sounds in neighbouring words and its use can enhance memorability and emphasize…