5 Big Differences I’ve Noticed Between Atomic Newsletters and Story-Based Emails

Is one better than the other?

Photo by Randy Fath on Unsplash

I sent my first marketing email in 2007.

Since then, I’ve sold everything from:

• Baby carriers,
• BBQ supplies,
• Tactical pens,
• Fidget spinners,
• Coffee mugs,
• And more.

I even helped a relationship coach launch a digital course via email to the tune of six figures.

Yep.

I love everything about email marketing.

I can’t get enough of the stuff.

So…

In January 2021, I decided I was going to slowly step away from freelancing and build my own thing.

That’s when I decided to start a Twitter 𝕏 account, toss up a lead magnet, and build my very own email list.

And…

For the better part of three years…

I stuck with what I knew: Daily story-based emails.

But recently, I changed my strategy.

Not on the advice of any wannabe marketing guru or because of any profound realization.