5 Elements of a Successful Medium Article

If you want to impact readers, use the R.I.V.E.R system.

Photo by Jack Anstey on Unsplash

Ever wish you had a checklist for writing a medium article you’re proud to push publish on?

It’s easy to second guess yourself and wonder if you’ve missed anything important.

I’ve done a bunch of experimenting over the past few years and found a few key elements that seem to work consistently when it comes to audience growth and reader retention.

If my articles have below a 70% member read ratio, I’m not a happy camper.

So if you’re struggling to keep people reading all the way to your newsletter subscription link, the R.I.V.E.R system will help.

Readability

Is your content a jumbled mess?

How you structure your articles determines how easily your audience can comprehend and absorb your content.

Clear and concise writing enhances understanding and keeps readers engaged.

Make sure you use:

• Concise paragraphs and sentences.
• Headers and subheadings.
• Bullet points and lists.
• A conversational tone.
• Images and infographics.