Are You Doing Things “The Right Way” on Substack?

Be careful or you might attract the gatekeepers.

Evan Kelly
4 min readJun 5, 2024
Photo by Ocean Biggshott on Unsplash

It’s been less than a week since I joined Substack and I’ve already been lambasted TWICE for my short notes.

The first reprimand came from a cute little troll who decided my introduction to the community was “toxic clickbait” and not “real writing.”

The other accused me of writing “hustle porn.”

Now, let me be clear about something:

I don’t know these individuals.

And based on these very brief interactions, I don’t care to know them.

In fact, they seem like the exact type of people I’d consciously avoid at any type of social gathering.

But, I do feel compelled to address both of their comments and clear up any confusion around why I’ve decided to write on Substack in the first place.

“It Ain’t Twitter, Thank God!”



Evan Kelly

I’ll show you how to launch and grow a profitable online business with content marketing and tiny emails!