Email Marketing Seduction Secrets
What does the art of seduction and email marketing have in common?
When I was a dating coach there were a few key rules I’d teach my clients.
The biggest one:
Don’t be a “try hard”
Men typically do one of two things around women they find attractive.
They either posture by adopting a persona of false confidence…
…or they collapse inside of themselves and “freeze up”…
…which is equally awkward.
Oftentimes, when we see a person we find attractive, we forget to treat them like a human being.
We put them on a pedestal and try our best to “win them over”
This approach has the opposite effect and we end up pushing them away.
Email marketing is similar.
I see so many people working hard to “close the sale” in their emails…
Or being pushy with offer after offer after offer…
…the end result is turning their subscriber off and blowing their chances forever.
So what’s the solution?
Here’s a quick story with the answer:
One night I found myself sitting at a local pub with my good friend Burke.
Burke is an attractive guy…
And smart as a whip too.
If there is one guy I know that has a chance of beating Ken Jennings’ Jeopardy record…
Burke would be the guy.
We’re sitting at the bar sipping on a nice frothy pint of Guinness when I glance over at an attractive girl dancing up a storm with her friends.
Eye contact is made.
Smiles are exchanged.
I stay put and continue to drink my beer while chatting with Burke.
A few moments later, “dancer girl” and her friends come to our section of the bar to order another round of drinks.
(this is NOT a coincidence either BTW… see proximity)