Every Online Marketer Should Learn THIS Skill…

…unless they’re okay with boring their audience, struggling to make money, and not dominating their niche.

Photo by Matt W Newman on Unsplash

I previously published a short article that talked about an email I received that changed the way I approach email marketing.

Inside that story, I mentioned how PERSONALITY is the missing ingredient that turns what COULD be a profit-pulling piece of prose into an absolute snore-fest that turns readers off.

And that’s unfortunate.

Because the one skill every online marketer should learn is also the most profitable.

You Need to Write Entertaining Emails

Most online businesses write formal, technical, and informative emails to their subscribers.

And while I’m sure they think it’s more “professional”, the truth is that your readers don’t give 10,000 shits about professionalism.

They want infotainment.

Injecting your personality into your writing is one of the best ways to achieve this. But there are a few other things you can include too.

Inside my S.P.E.E.D formula, I break down a five-step framework for cranking out these kinds of simple and…