Member-only story
Good Grammar Will Keep You Poor
Break the rules if you want to make more money on Medium
Never use adverbs.
Keep sentences pithy.
Make terse statements.
And don’t be afraid to start paragraphs with a conjunction.
Nobody reads sesquipedalian prose.
Sentence fragments are okay.
But most important:
Never write above a sixth-grade reading level.
During the past 15 years, I have made a small fortune writing emails for 6 and 7 figure businesses.
I’ve broken every grammar rule I can think of.
My high school English teacher would slap me if she read a fraction of what I’ve written over the years.
When you’re a copywriter…
Fancy words and formal writing will kill the sale.
And if you’re a writer on medium…
It will kill your “reads”
Communicate your ideas in a way that’s clear and focused.
Pick one idea and explain it from beginning to end, with no step skipped.
And don’t worry about grammar.
Punctuation has never made anyone rich.