Here’s Why Atomic Newsletters Are Exploding in Popularity 💥
Pay attention because simple always wins.
When I first moved to Toronto, I took the Go Train to meet a friend downtown and catch a Hockey game.
It was a Saturday afternoon and I was single at the time.
I remember this distinctly because a cute girl entered the car and seated herself across from me. I watched her reach into her oversized purse, pull out a book, and crack the cover.
“Rough night of dancing?” I mused.
I watched as she glanced over, sized me up, and searched her memory.
A curious smile crossed her face and she reluctantly answered:
“Yeeessss?!? Did we meet last night?”
I shook my head and revealed my secret.
“You’re wearing flip-flops and have two bandaids taped across the back of both your heals. Yesterday was Friday. I made an educated guess.”
Cold-reading.
It’s a clever trick that’ll impress just about anyone.
But that’s not the point.
Simple Always Wins
The simplest explanation is often the correct one.
