How I Made $18,000 in 24 Hours With My Very First Newsletter!

A simple 3-step sales funnel for coaches and consultants.

Evan Kelly
3 min readMar 12, 2024
Photo by Alexander Mils on Unsplash

From 2006 to 2012, I was a relationship coach.

As far as finding clients, the first 6–12 months were slow.

Luckily, I discovered a simple 3 step sales funnel that kept me booked solid and made me fall in love with digital marketing and email copywriting.

It all starts with a newsletter.

My discovery of this simple funnel was born out of necessity.

An unscrupulous web designer took my $2000 and ghosted me with a half-finished and buggy website that made every blog post I published look like a dyslexic’s nightmare.

Fortunately, people still subscribed to my newsletter, forcing me to learn email marketing.

Step one complete.

Sell a low-ticket offer.

Step two wasn’t quite as frustrating, but it wasn’t a walk in the park either.

I had a lot to learn about turning subscribers into customers.

Once people subscribed to my newsletter, I would promote a short 50-page ebook.

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Evan Kelly
Evan Kelly

Written by Evan Kelly

I’ll show you how to launch and grow a profitable online business with content marketing and tiny emails! https://newsletteralchemy.com

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