How I’m Rebuilding My Online Identity

Why I’m done trying to niche down, and how I’m creating a brand that actually feels like me.

Photo by Ahmed Zayan on Unsplash

I’ve spent years trying to build an online identity that made sense.

Picked niches.

Built funnels.

Burned them down.

Rebranded.

Repeat.

Every few months, I’d get obsessed with something new – writing fiction, building digital products, online poker, even theology.

And every time, I’d wonder:

“Is this the thing? Should I just go all in on this?”

And sometimes I did.

I’d commit to a niche, redesign my site, rewrite my bio, and try to package myself into something clean and marketable.

But no matter how “right” it looked on paper…

It never felt like me.

What Didn’t Work…

I’ve tried all the traditional advice.

Pick one thing.

Be consistent.

Build a personal brand around a specific topic.

So I did.