How to Build a Simple Blogging Business in 2024

Dumb down your strategy and finally win the game of online writing.

Evan Kelly


Photo by Sincerely Media on Unsplash

The last five days of 2023 kicked my ass.

Aches. Pains. Fever. Cough. Dehydration.

You name the symptom, I experienced it.

As miserable as I’ve been, I used the opportunity to do a lot of thinking about what I want my 2024 blogging strategy to look like.

Most of the foundation is already firmly in place. But over the next 12 months, I’ll expand on my vision and take things to the next level.

Here’s how you can do the same:

Keeping things simple.

The first step in the process is to keep writing consistently on Medium.

I’ve thought about adding other platforms into the mix, but life constraints make that pretty much impossible.

Maybe down the road when I scale back freelance work and win back a little more time, but for now I’ll stick with what has been working.

Too many people trick themselves into thinking they need a personal website to achieve success with blogging.

My experience has been that Medium is all you need to start seeing results.

Why burden yourself with unnecessary tech fuss or waste time designing a personal website?

Just get down to the business of writing.

Validate your ideas and build an audience before you take on the headache that comes with maintaining your own digital real estate.

Audience control.

Traffic is the lifeblood of every online business. It’s why paid traffic and SEO are such profitable industries.

Some of the most successful freelancers I know are experts in both of these fields and command near-exorbitant fees for their services.

So if SEO is your thing, Medium boasts a domain authority of 95. That should make ranking in Google a piece of cake if you focus on the right keywords.

If you couldn’t be bothered with keyword research and all that jazz, atomic newsletters are the next best thing.



Evan Kelly

I’ll show you how to launch and grow a profitable online business with content marketing and tiny emails!