How to Get More Sales for Your Shopify Store
It’s easier than you think…
Does any of this sound familiar?
You launch a new store…
You add new products…
You spend five to ten dollars per day on Facebook ads…
And crickets…
Don’t worry, you’re not alone.
As an e-commerce copywriter, I’ve worked with six and seven-figure brands and sold millions of dollars worth of products over the past five years.
The one thing that sets the winners apart from the losers in the e-commerce game is copywriting.
In 2017 I helped break the internet selling fidget cubes and fidget spinners.
Please…
Don’t hurt me.
I’m as appalled and shocked as anyone that these things actually sold.
When I was approached by a client early that year to write sales copy for these little blocks of rubber that did absolutely nothing…
I rolled my eyes.
HARD!
I thought to myself:
“This product will never sell!”
The client assured me that other people were making money dropshipping these things from China, so I gave it some serious thought and decided to start writing the sales copy.
How do you Describe a Useless Block of Rubber?
I decided to position the product as a solution for everything from reducing boredom while stuck in rush hour traffic, to a potential cure for nail-biting while you’re stressing at your office desk.
Would it work?
We pulled in almost six figures in just 90 days…
We would later roll out the fidget spinner…
And…
Well…
You already know how that turned out.
The Secret Formula to a Winning Shopify Product
Write this down and stick it to your computer monitor.
Right Product + Right Auidence + Right Message = Winning Product
I can’t sell a pair of silicone oven mitts to a fifty-year-old guy from Florida any more than I can sell a set of golf clubs to a stay at home mother in Alaska.
The product, the audience, and the message must match if you want to be successful with your e-commerce store.
It’s that simple.
Most people screw up when it comes to the message.
Don’t be one of them.
~The Ecommerce Copywriter
P.S — If you want more tips and tricks on how to write killer copy that sells, join the e-commerce copywriting club on Facebook here.
