How to Launch a Profitable Skool Community from Scratch

My simple 3-step strategy for success.

Evan Kelly
3 min readMay 28, 2024

Launching a profitable Skool community might seem daunting, but with the right approach, it’s easier than you think.

Here are the three steps I took to create, grow, and monetize my Skool community from scratch.

Build an Audience

The first step in launching a successful community is to build an audience.

The best way to do that is by growing an atomic newsletter with good old-fashioned content marketing.

Before launching my Skool community, I spent a solid year growing my newsletter with content on social media.

I experimented with Twitter, Instagram, Threads, LinkedIn, Bluesky, and more…

But Medium is far and away the most enjoyable and effective.

And while some creators are making $20–$30K monthly on Skool, building a dedicated audience takes time and consistent effort.

Launching a community before you are ready will end in frustration and a hurting bank account.

So make sure you’re earning a consistent income before committing to a $99-per-month membership plan.

Launch an MVP



Evan Kelly

I’ll show you how to launch and grow a profitable online business with content marketing and tiny emails!