How to Write Better Hooks for Your Twitter Threads

A simple 2-step formula that works.

Photo by Alexander Shatov on Unsplash

Most people suck at writing hooks for their Twitter threads.

However, a simple copywriting headline will often get the job done.

Let’s analyze 5 examples that execute the formula perfectly.

@ItsKieranDrew

PROBLEM: Defines his target reader (aspiring writers)

SOLUTION: Uses the specificity of numbers and curiosity (12 common mistakes)

@The1stReporter

PROBLEM: Defines his target reader (smartphone addicts)

SOLUTION: Makes a big bold promise (finally end screen addiction)

@TheBenMerric

PROBLEM: Defines his target reader (people struggling to grow on Twitter)

SOLUTION: Uses the specificity of numbers and shows the path of transformation.