If You Have a Newsletter, Do This Every 4 Months

You’re making a big mistake if you don’t.

Photo by Gary Chan on Unsplash

Having a big email list is one of those things that every newsletter operator dreams about in their sleep.

You’ve heard that old statistic about each subscriber being worth $1 per month, so you put your head down and get to work on getting 8,333 of them.

You think:

“I’ll crack that $100K per year milestone in no time!”

It’s an aspirational goal.

And you should strive to reach it.

Unfortunately, if 50% of your subscribers haven’t opened your emails in the last 6 months — it doesn’t matter how many you have.

Problems with email delivery are bound to arise.

So what should you do?

Clean your list once every quarter.

At the end of Q1, Q2, Q3, and Q4 you should be deleting every subscriber that hasn’t opened your newsletter in the last 3 months.

At the end of every March, June, September, and December you need to be ruthlessly cleaning your list like a dog licking his nutsack after three hours in the sun.