😂

I’ll never forget a client who hired me to build out a cart abandonment sequence and other flows in Klaviyo for fidget cubes and spinners.

I sat there for a good two weeks thinking to myself, “these pieces of useless plastic that do nothing will never sell”

I positioned them as everything from boredom killers while sitting in traffic, to solutions to stop nasty habits like nail biting, to sensory toys for people on the autism spectrum.

When the flows went live I watched this SOB who was dropshipping these things from China make nearly a million dollars while I took home $5K for doing all the work

Talk about a wake up call.