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Is The Newsletter Economy Saturated?
Here’s how to create the perfect niche!
Everyone has a newsletter these days.
Name a topic and I can guarantee someone is sending a newsletter about the subject.
It’s not uncommon to hear people talking about a “newsletter bubble” and how it’s going to BURST in 2024.
But what does that mean for a new creator?
Is a newsletter something you should start?
And how can you avoid building in a saturated market?
Here’s the thing…
You Are a Niche of One
Imagine this…
Bob is 55 years old and Christian.
He has a serious back injury preventing him from working, but he is itching to start a newsletter and flex his creative muscles.
It’d also be nice to make a little money in the process.
There’s just one small problem:
Bob doesn’t have a niche!
Or does he?
Let’s take a close look at Bob’s day:
7:00am – Wakes up and reads a little scripture while sipping his morning coffee.
8:00am – Does some light stretching and yoga to help ease his back pain.
9:00am – Takes a daily walk through a nearby park with his dog while listening to an audiobook on Woodworking.
11:00am – Returns home and prepares a healthy low-carb lunch for himself and his wife.
12:00pm – Takes a midday nap.
1:00pm – Does a little light gardening in his backyard.
3:00pm – Reads a book.
5:00pm – Exercises to improve strength and lose 30 extra LBS he doesn’t need that is contributing to his back pain.
6:00pm – Eats a healthy low-carb dinner with his wife.
7:00pm – Watches some television.
9:00pm – Reads a little more scripture.
10:00pm – Bedtime.
At first glance, it doesn’t seem like Bob has a whole heckuva lot going on.
