Is Your Content System Missing This?

Here’s why you need a failsafe.

Photo by Pierre Bamin on Unsplash

Your primitive monkey brain hates you.

It tells you nonsense on a daily basis:

• “You’re not ready yet.”
• “Your idea isn’t original.”
• “Nobody cares about what you think.”

Showing up and creating content on a consistent basis is hard enough.

When your basal ganglia is working overtime to trick your limbic system into ignoring your neocortex, things don’t get any easier.

And when you have a disastrous schedule on top of everything else, it can seem downright impossible!

Nobody has it all figured out.

The big creators you follow and admire are still refining their process. And, the truth is, they’ll be refining it forever.

I’ve managed to whittle my process down to less than an hour a day out of necessity.

But the reality is with three young kids and a hectic schedule, sometimes finding an hour is an uphill battle.

Luckily, my atomic newsletter strategy allows for unforeseen events and unexpected surprises that suck that hour up faster than your Dyson vacuum cleaner.

Plan for failure.