Josh, I cover the concept of “atomic newsletters” here:

https://medium.com/newsletter-alchemy/the-rise-of-atomic-newsletters-b7282e66b8d3?sk=7243c92fcd88e2f2bdf09e7c12d98067

A more traditional story based email would be drastically different. Think of a 500 word email with the subject line: “my favourite fat burning food”

You open it up and read a story about me at the grocery store sifting through carbohydrate rich food and how terrible it is for fat burning.

Next, I transition into talking about how my favourite fat burning food are eggs and finally sign off by promoting my muscle building guide.

That’s a traditional story based email.

Hope that helps.