My ‘Valueless’ Twitter Strategy

Satire, shenanigans, and shitty hot takes.

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Twitter is a dumpster fire.

Everyone I know who is still active on the platform has the same complaints.

• Divisive politics clutter up their feeds.
• Memes from people they don’t follow.
• Low engagement and reach.
• Non-existent growth.

When I started on Twitter in December of 2020, the strategy was simple:

• Post platitudes.
• Engage with others regularly.
• Write valuable and actionable threads.

Now – thanks to Elon – the strategy has changed. Love it or loathe it, things are different.

Here’s what I plan on doing about it:

“The only way to make sense out of change is to plunge into it, move with it, and join the dance.”

– Alan Watts

Valueless Content for the Win

All the big Twitter accounts that built their brands with high-value threads and mind-numbing platitudes have made a hard pivot.