Persuasive Writing 101

Three quick tips to help you sell stuff online.

The art and science of written persuasion is the most profitable skill you can learn.

From freelance copywriting to affiliate marketing, the ability to turn your words into cash unlocks a world of possibilities and opportunities.

Here are three quick tips to become a more persuasive writer:

1) Start With One Big Idea

Keep your topic clear and focused.

Don’t stray from the main idea you are trying to communicate.

One problem and one solution.

The more ideas your try and pack into your content, the more directions you pull your reader.

2) Use Proof, Facts, and Evidence.

Include data, research, and testimonials every chance you get.

Don’t expect people to trust you just because you tell them something is true.

Show them why it’s true and win them over with logic.

People buy on emotion but justify their purchases with logic.

Help your reader justify what they’re about to buy before you ever introduce the product or service.