Member-only story
Should You Sell in Every Email?
The answer might surprise you!
When it comes to email marketing, there are TWO different schools of thought.
The first is the “sell-in-every-email” crowd.
They believe you should never miss an opportunity to pitch your product or service.
The second camp belongs to the “give-value-first-and don’t sell-until-much-later” crew.
They emphasize building a strong relationship with your audience before attempting to sell them anything.
But which camp is right?
The way I see it…
Both strategies have their time and place.
For example:
New subscribers should go through a welcome sequence that nurtures them and gets them excited to learn more about your offers.
Meanwhile, someone who has been through your welcome sequence and is receiving regular broadcasts should be presented with regular opportunities to buy.
Does that mean you need to sell in every email?
No…
It doesn’t.
You can do what I often do…
Send emails that educate and entertain, while sticking clickable links in the footer.
