The #1 Digital Asset Every Coach and Consultant Must Have

Ignore this and you’re throwing money away.

Photo by Maxim Ilyahov on Unsplash

It’s not a Facebook page.

It’s not an Instagram account.

And it’s not a LinkedIn profile.

Yes, all of these things are important.

And they can help clients find you.

But during my time as a dating coach, my number one method of converting prospects into paying clients was good old-fashioned email marketing.

You Must Build an Email List If You Want to Succeed as a Coach or Consultant

For every $1 spent on social media advertising, you’ll get an average of $1.17 back.

Compare that with email.

For every $1 you spend on email marketing, you’ll make back $38.

That’s nearly 33X better.

So if you’re spending money on things like Facebook ads and you’re not collecting an email address… you may as well flush your money down the toilet.

Email marketing gives you the ability to contact your prospects on a daily basis.

And since the COVID-19 pandemic infiltrated our lives, email marketers have seen a 78%…