The Email That Changed Everything!

How I learned to stop writing boring sales emails and have fun while persuading people to buy.

Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

Have you ever experienced blah blah blah…?

Do you feel like blah blah blah….?

What if you could blah blah blah…?

When it comes to email copywriting, most advice teaches you to hit the beats.

AIDA…

PAS…

PASTOR…

As long as you push the right buttons, sales will come rolling in.

Except…

That’s not REALLY how it works.

If it did…

Every email you sent to your subscribers would convert like gangbusters.

Any Joe Schmo who typed the words “how to write email copy” into Google would be an elite copywriter after a few hours of devouring all the articles on the first page.

You see, you can hit all the right beats and your email can still suck harder than a Dyson vacuum cleaner in a sawdust factory.

So what’s lacking?

The answer is:

PERSONALITY