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The Obsession Loop Method

A System for Nicheless Creators Who Want to Do It All – Without Burning Out or Getting Stuck in One Thing

Evan Kelly
6 min readApr 6, 2025
Photo by Chaitanya Tatikonda on Unsplash

Learn. Organize. Output. Pause.

Four words that changed the way I show up – online, in life, and in my head.

If you’re a multi-passionate, neurospicy, high-input human who’s never fit neatly into one “lane,” this post is for you.

Because the truth is:

You’re not broken. You’re just looping.

Let me explain.

The Problem with Being “Too Much”

If you’re like me, your brain doesn’t do single-focus very well.

You’re fascinated by 73 things at once.

You read 4 books at a time.

You start projects before finishing breakfast.

You absorb energy, ideas, and information like a sponge on Adderall.

And then… you crash.

You shut down.

You ghost the world (and maybe your inbox).

Not because you’re lazy.

But because your system is overwhelmed – and you don’t have a clean way to process what’s going on.

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Evan Kelly
Evan Kelly

Written by Evan Kelly

I’ll show you how to launch and grow a profitable online business with content marketing and tiny emails! https://newsletteralchemy.com

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