The Rise of Nicheless Creators

How to name the pattern, claim the category, and own your corner of the internet.

Photo by Guillaume de Germain on Unsplash

Most creators want to own a keyword.

They want to show up first when someone types “email copywriting” or “LinkedIn growth” into Google.

They obsess over SEO tools.

Spy on competitors.

Fight over rankings.

But that game is exhausting – and temporary.

Because even if you win today, someone else will show up tomorrow with more backlinks, more money, more content.

Owning a keyword means playing defense forever.

I don’t want that.

I want to own a category.

And if you’re a nicheless creator, you should too.

I Didn’t Invent Atomic Newsletters – I Just Named Them.

Here’s the truth:

I didn’t invent atomic newsletters.

I didn’t create the concept.

I wasn’t the first to write short emails that link to long-form content.

People were doing it for years before me.