This Content Marketing Strategy Will Help You Attract Your Ideal Audience.

Stand out, kick ass, and take names in the attention economy.

Evan Kelly

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Photo by nick jenkins on Unsplash

A teep kick is an essential self-defence move everyone should know.

If an aggressor comes out of nowhere, you can disrupt their forward momentum and land them on their ass in about 5 seconds flat.

If you’re not looking for a dancing partner, this is a good time to turn around and hightail it out of the situation.

On the other hand, if you’ve got nowhere to go and all the time in the world to get there, you can stick around and make the silly bastard regret his poor life choices.

What does any of this have to do with content marketing?

Let me explain.

Stand out.

Muay Thai kickboxing and content marketing don’t have much in common on the surface.

However, one thing a teep kick can teach you about how you should approach content marketing is that your content needs to serve as a swift and brutal kick to your reader’s solar plexus.

It needs to knock the wind out of their sails and make them pay attention.

Because capturing attention is the name of the game.

Without it, you don’t have a business.

Kick ass.

Once you have your reader’s attention, you need to keep it.

You achieve this by waking them up from their mindless scrolling habits.

One of the best ways to do this is by telling stories. Human beings are evolutionarily hardwired to respond to stories. It’s woven into the fabric of our DNA.

Stories are the fundamental way we transfer knowledge, and good storytelling is a vehicle for building an engaged audience.

Stories trigger emotions and emotions influence behaviour. So if you want to kick ass with your content marketing, tell a few interesting tales.

Take names.

Literally.

An email newsletter is the most valuable digital asset you can own.

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Evan Kelly

I’ll show you how to launch and grow a profitable online business with content marketing and tiny emails! https://newsletteralchemy.com