This Content Marketing Strategy Will Help You Attract Your Ideal Audience.
A teep kick is an essential self-defence move everyone should know.
If an aggressor comes out of nowhere, you can disrupt their forward momentum and land them on their ass in about 5 seconds flat.
If you’re not looking for a dancing partner, this is a good time to turn around and hightail it out of the situation.
On the other hand, if you’ve got nowhere to go and all the time in the world to get there, you can stick around and make the silly bastard regret his poor life choices.
What does any of this have to do with content marketing?
Let me explain.
Muay Thai kickboxing and content marketing don’t have much in common on the surface.
However, one thing a teep kick can teach you about how you should approach content marketing is that your content needs to serve as a swift and brutal kick to your reader’s solar plexus.
It needs to knock the wind out of their sails and make them pay attention.
Because capturing attention is the name of the game.
Without it, you don’t have a business.
Once you have your reader’s attention, you need to keep it.
You achieve this by waking them up from their mindless scrolling habits.
One of the best ways to do this is by telling stories. Human beings are evolutionarily hardwired to respond to stories. It’s woven into the fabric of our DNA.
Stories are the fundamental way we transfer knowledge, and good storytelling is a vehicle for building an engaged audience.
Stories trigger emotions and emotions influence behaviour. So if you want to kick ass with your content marketing, tell a few interesting tales.
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