Why Every Blogger Needs a Newsletter

(Hint: It’s Your Secret Weapon)

Photo by Justin Morgan on Unsplash

Social media is deceptive.

Especially for content creators.

Get lucky and a crazy TikTok trend or a clever meme on 𝕏 can send a tsunami of followers your way in the blink of an eye.

BUT —

If you’re a blogger who prefers to provide more nuanced thoughts on a topic you’re passionate about, it can seem like everyone else is enjoying easy success while you grind away.

To make matters worse, if you don’t build a newsletter, you’re leaving your most loyal readers behind.

Here’s why starting a newsletter is essential if you’re a blogger wanting to grow, engage, and sustain your audience.

You Own Your Audience

Algorithms control your reach, but an email list is entirely yours.

Writing platforms like Medium are fantastic places to attract an audience of readers. Even microblogging platforms like Bluesky or Threads can be effective if your short-form game is on point.

Unfortunately, your content is at the mercy of 3rd party algorithms that wield the power to suppress your writing for reasons you may never know or understand.