Member-only story
Why You Should Use “Conditional Content” in Your Atomic Newsletter
Stop putting money through the shredder!
One of the most important features an ESP provider can offer concerning your newsletter is the ability to use something called “conditional content.”
Conditional content allows you to show different messages to different users who receive the same email.
How is this possible?
ConvertKit uses a code called “Liquid”
Here’s exactly how it works and why you want to use it.
The Power of Conditional Content
Let’s imagine you sell two digital courses.
The first course costs $97 and the second course costs $297.
Whenever someone buys your $97 course you assign them a tag.
For simplicity's sake, let's say that tag is “Purchased $97 Course.”
If someone has already purchased your $97 course, it doesn’t make much sense to promote it to them again simply because they’re unlikely to buy it a second time.
Maybe if they’re drunk.
But they’ll probably request a refund when they sober up so it’s best to just avoid the scenario altogether.
