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Why Your Content Needs an Enemy
If you want to attract an audience, throw rocks at someone!
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” ~ Blair Warren
That one sentence packs so much marketing power that ignoring it would be a mistake. Especially the last part. Every brand needs an enemy.
If you’re growing a newsletter, you need an enemy too.
Energizer had Duracell.
Coke had Pepsi.
Populist politicians have fake news and the deep state.
It’s a classic US versus THEM narrative, and if you’re not using it in your marketing, your competitors will crush you into the ground.
Alex Hormozi is a Bad Man
Not really.
Alex is an exceptional marketer.
His first book is a must-read for any solopreneur who is building an offer-based business.
But – for my purpose – people like Alex Hormozi and Gary Vee are the antithesis of everything I stand for.
I’m married with three rambunctious little boys who demand attention every waking second of the day.
