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Why Your Emails Don’t Make Sales

And how to fix it now!

Evan Kelly
3 min readDec 7, 2021
Photo by Towfiqu barbhuiya on Unsplash

If you’ve been sending emails…

And you haven’t been getting any (or many) sales…

Chances are it comes down to a few very specific things.

In this article, I’m going to point out three of the most common issues so that you can fix them and start making bank.

Let’s go.

Problem #1 — The Offer Lacks Proof

It doesn’t matter if it’s your offer or an affiliate offer.

If the sales page only contains one or two testimonials, conversions will be low.

If it doesn’t contain any…

You’re fucked.

The Fix: Get More Proof

If it’s your product, email your customers and bribe them for a testimonial.

If it’s an affiliate offer, share your results using the product.

Proof is the mother of all persuasion tools.

Use it every chance you get.

Problem #2 — The Offer is Wrong

If you’ve built your audience around succeeding with Amazon FBA, sending an offer to a stock-picking group may not convert that well.

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Evan Kelly
Evan Kelly

Written by Evan Kelly

I’ll show you how to launch and grow a profitable online business with content marketing and tiny emails! https://newsletteralchemy.com

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